How to Use Madverse Express Ads: Your Guide to Music Performance Marketing

In today’s digital landscape, effectively promoting music requires a strategic approach.  Madverse Express Ads has a way to do it, through the use of automated campaigns, correct audience targeting, and offering actionable data all on one site.‍

What is Madverse Express?

Madverse Express is a music marketing tool that allows artists and labels to execute ad campaigns, target the right audience, and monitor performance using a built-in CRM. It makes music promotion seamless by merging automated performance marketing with digital distribution.

Key Features

• Ad Automation: Set up and launch campaigns effortlessly.
• Audience Targeting: Target listeners by demographics, interests, and behaviour.
• Comprehensive Analytics: Monitor audience engagement across multiple platforms.
• Centralized Dashboard: Host and track campaigns all in one place.

How does it work? 

Step 1: Create a Campaign
Determine the purpose of your campaign, whether it is to increase your social media followers, streams on a certain (or multiple) DSP(s) or, increase overall reach.

Step 2: Choose Your Audience
Use the automated targeting feature that targets your audience based on your profiles, or identify who your audience is based on location, interest(s), gender and age. 

Step 3: Set Your Budget
Then, tailor your budget according to your marketing objective. The platform offers flexibility, and you can manage your spending effectively.

Step 4: Upload Your Ad & Launch
Choose from the available templates, create an ad using AI cover art tool, or upload it manually. Select the content you wish to promote from your social media profiles. After your campaign goes live, the system will automatically optimize it for maximum engagement.

What do you get? 

• Time Efficiency: The automated targeting eliminates the complexity of digital advertising.
• Effective Audience Reach: Campaigns are targeted at listeners most likely to respond to your music.
• Data-Driven Insights: Integrated CRM provides relevant analysis for future campaign improvements. 
• Budget Control: The platform allows for flexibility in spending, making sure each campaign supports financial objectives.

Common Mistakes to Avoid

• Neglecting Audience Selection: If you don't have the proper audience you are wasting time, finance, and effort. Here are some tips on how to do it. 
• Setting Unrealistic Budgets: Plan multiple small campaigns to test multiple strategies, A/B test with your audience.
• Ignoring Analytics: Routinely examine campaign metrics to maximize campaigns in the future.

Madverse Express saves you time and promotes your music through the automation of ads, strategic targeting of audiences, and analytics. Whether you are an independent artist or a label, this platform offers a straightforward approach to growing your audience and increasing engagement.