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“Bhai, yeh gaana movie mein mast lagega.” (“This song will be a total hit in the movies”)
It’s blasting through your speakers, your friends are vibing, and for a second, it hits you.
What if it actually could?
What if your song played in a movie, a TV show, or even a mobile game like BGMI?
That’s what sync licensing is all about, taking your music beyond streaming platforms and getting it featured on movies, games and shows where millions can hear it, while you earn royalties every time it plays.
Sync licensing, short for synchronization licensing, is when your song is paired with visual content like a movie, web series, ad, or video game.
Every time that happens, you earn money from licensing fees and royalties.
So whether your song plays in a Netflix show, a car ad, or a YouTube web series, you get paid for letting them “sync” your track with their visuals.
That’s the power of sync, your music adds emotion to a scene, and the scene gives your song a whole new life.
For independent artists in India, sync can be a real game-changer. Here’s why:
Every sync placement puts your track in front of new audiences, from OTT shows and ads to games and films. It’s your chance to be heard in new cities, new scenes, and by people who might never find you through streaming.
More reach means more followers, more fans, and more doors opening for your music.
Every sync deal pays you when your track gets placed, and keeps paying every time it’s used again in a show, ad, or game.
These royalties build over time, giving you a steady income stream beyond streaming platforms.
It’s one of the best ways to grow your earnings and reinvest in your next release, tour, or music video.
The best part? You don’t sell your song.
You simply license it, meaning the creator gets to use it, but the rights stay yours.
You still earn from streams, gigs, and publishing. Sync is extra income, not a replacement.
Here’s how the process usually flows:
1. You make your track.
It’s mixed, mastered, and completely original, no unlicensed samples.
2. You submit it for sync.
Platforms like Madverse Sync connect your music with filmmakers, brands, and creators looking for fresh sounds.
3. Music supervisors search for tracks.
They browse by mood, genre, or vibe, looking for the perfect match for their scene or campaign.
4. Your song gets selected.
Once approved, you sign a sync license agreement giving them permission to use it in that project.
5. You get paid.
Depending on the deal, you receive an initial fee and ongoing royalties each time the project airs.
When Delhi-based artist Su Real’s “Don Raja ft. Distort” got placed on The Kardashians, it wasn’t luck, it was proof that an independent sound from India can travel all the way to a global TV screen.
That’s exactly the kind of door Madverse Sync is opening for artists here. It’s not just a sync tool, it’s part of the Madverse ecosystem, distribution, marketing, publishing, and sync all working together to push your music further.
Here’s what makes it work:
• All-in-One Platform - Release your music, run your promos, and even pitch your track for sync, all in one place. No jumping between websites, no messy links.
• Smart Discovery - Every track gets tagged by mood, genre, and language, helping it show up in real searches by filmmakers and brands.
• Your Rights Stay Yours - You keep 100% ownership. Payments are transparent, no hidden cuts.
• From Indie Scenes to Global Screens - Whether it’s an OTT show, ad, or short film, your music can now travel beyond playlists, just like Su Real’s did.
• In Your Pocket, Always - From sync approvals to royalty tracking, manage everything from your phone (iOS & Android), because your music shouldn’t wait till you’re at your desk.
Madverse isn’t just helping artists release music, it’s helping them get seen, synced, and paid.
For independent artists today, sync licensing isn’t just a side hustle, it’s one of the smartest ways to earn real royalties, reach new audiences, take your sound beyond streaming and build your legacy.
That’s the power of sync, and with Madverse Sync, you don’t need a label or connections to get there. You just need your sound, your rights, and the right platform behind you.
So the next time someone says,
“Bhai, yeh gaana movie mein mast lagega,” (“This song will be a total hit in the movies”)
you’ll know what to do.
Submit it, sync it, and let your music hit the big screen.
Start your sync journey with Madverse Music, where independent artists turn their songs into stories that live on.
